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Client Testimonials - How to Get More

July 31st, 2008
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By Brian D. McEvoy

Testimonials from your clients can really help boost your online business and get you more sales. But encouraging clients who have had a positive experience to share their comments can be challenging.

Don’t ever bribe anybody to give you a testimonial. This is unethical and could get you into big trouble. You’d also lose all credibility in your industry or market niche. If your product is so lousy that you need to do this, then you’ll get product returns anyway. Create a great product or service and your clients should be more than willing to give you great feedback.

To help you get more client testimonials, here are some tips…

Your clients may be in a hurry and want to fill in blanks and go. So provide some. You write a message telling your client that you’d love their feedback and why. Don’t be afraid to get creative and say something such as “Thanks for your recent purchase! We’d love to get your feedback now. We’re trying to increase the number of client testimonials on our website from satisfied customers like you. But we’re just starting a new testimonials page, and don’t have many at the moment. So you can see we’ll definitely use your comments! Please just hit reply and email your comments back ASAP.”

If you use an autoresponder for your site, simply have a message loaded that asks customers a few days after their purchase. This totally automates the process just mentioned. Tell all your clients that they can receive a complimentary item like a report, manual or guide that compliments their purchase and explains how to make the most of it, in return for some feedback. Follow up with further reminder messages in your autoresponder, too!

Keep in touch with emails of course, but also try phone calls, postcards and other marketing methods regularly after their purchase. Don’t hound them of course, but don’t be a stranger, either! Include useful news, your latest information, any updates to the product or service and of course - keep asking for ‘feedback’ in each communication.

Try to make encouraging clients to give feedback a part of your regular marketing and other business activities. Trust me, you’ll see an improvement in the number of comments you receive back.

To discover how to get more Client Testimonials, sign up for your free e-course at http://www.TestimonialPower.com. Brian D. McEvoy reveals some secret techniques to easily get testimonials that will really boost your profits.

Article Source: http://EzineArticles.com/?expert=Brian_D._McEvoy

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